Ahh, hype. We love it. Remember when we all saw that video of Madden 3012 and what it was supposed to look like on the Xbox 360? What did we get? The same old thing from every other version. This time we're seeing the marketing/hype machine work again with Brothers in Arms: Hell's Highway. Could this game finally deliver what it promises?

It might do just that. The screenshots actually do look legit and with what we've seen in games already, it shouldn't be hard for them to pull this off. Brothers in Arms: HH is the 3rd installment in the series and should prove to be the best of the lot. The game puts you into Operation Market-Garden, the largest airborne operation of WWII. Matt Baker, Joe Hartsock and the rest of the 101st Airborne Division are yours to control as they fight to open "Hell's Highway". Using the Unreal Engine 3, the game should bring us the best visuals to grace the Xbox 360. Be sure to keep an eye on this title as it can be the one to break the curse of the hype machine.