We're deeply concerned that all the work in cutting out bullying and cyber bullying in school does not seem to have made any impact on the consciences of the makers of this game.

The dialogue about the pernicious effects of bullying appears to have been ignored. It is an encouragement to violence and intimidation, and those things have a major impact on schools.

It is a comedic romp. The last game sold fabulously in the UK and was critically acclaimed. It is not a game about playing a bully. It is about the trials and tribulations of a boy in his first year at school.

He protects children against other characters. People have to be able to make their own decisions and to judge for themselves, with an open mind.