We've seen the power of in-game ads before. And now, Electronic Arts Inc. is going the extra mile. They have just agreed with leading in-game advertisers IGA Worldwide Inc. to give marketing departments new options regarding dynamic ad placements within the games of the EA franchise.

Was that a mouthful? Thought so. Basically, what this entails for EA is that they will have a portfolio of their games incorporated into IGA’s network of advertisers.

Yes, yes, some of you might be groaning in agony now. We don't want our video games to turn into the next-gen commercials, right? But when we hear EA and IGA say "dynamic ad placements", we're not talking about shameless plugs here. We're talking relevant and realistic brand presence integrated into the context of the game. Emphasis of course would be on "relevant" and "context".

And what's the first game that will get the glory of ad placements? None other than Battlefield 2142 for the 360! Now, let's visualize... Should we expect NPC soldiers in the game to suddenly break out in a musical jingle advertising Mentos? Nope. Should we expect to see big, robot, war machines wearing branded "tank tops" (pun shamelessly intended) from Zara? Nope.

So what kind of ad placing could we expect? Well, we don't know exactly how "incognito" the ads will be placed, but you get the point from our examples above. No loud ads.