Defying the conventions of DLC, Rockstar Games feel that they made a full game with Grand Theft Auto IV's The Lost and Damned. Dev boss Jeronimo Barrera says that they maxed out the memory size limit for DLC on the Xbox 360 just to deliver all the content:

There’s nothing ever been out like it. We’ve done a full game in my opinion, in terms of the production quality and the new gameplay mechanics. We’ve literally reached the maximum memory size that we can do for DLC with Microsoft. You’re going to get a lot of game.

That’s not to say there hasn’t been good downloadable content: obviously, there has been, but I find a lot of the time the stuff you can download to be more of an appendage to a game in terms of, you know, a new area opens up, or you can travel to another island, or something like that.

You know, it’s cool, and it keep fans coming back, but [there's] nothing that’s crossed story arcs and that’s what we’re trying to do, to push this, to deliver… a new experience, and I think we’ve hit it right out of the ballpark.

If you think you spent too much time on GTA IV, you'd better prepare yourself for "hours and hours and hours" of game in The Lost, says Barrera. Stop teasing, Barrera. You got me at hello. The DLC sounds like a pretty sweet deal at 20 bucks. The Lost and Damned will come out tomorrow for 1600 MS Points.

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