Video game retailer GameStop and Rockstar Games have come up with a new collaboration tied into the upcoming Grand Theft Auto 4 title for the PlayStation 3 and the Xbox 360. This latest commercial plug showcases some of the unseen features from the game and steps up the hype for its release this month.

The new advertisement for the game stars Jeremy St. Ives, one of the many characters of the game, as he describes the rough and tumble life in Liberty City. The video commercial certainly adds a quirky spin to GTA 4's mature rating, but sells the game quite effectively just the same.

Don't take our word for it, though. You can take a look at it for yourselves by playing the embedded video we have below. Enjoy!

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