Posted Jul 30, 2008 at 10:27PM by Sally B. Listed in: News Tags: Google
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Gamers have already seen not-so-inconspicuous product placements in several games, and they can expect in-game advertising to be taken to the next level. Apparently Google has devised "AdSense for Games," an advertising system that can be implemented in future games.

Here's how AdSense works, as shown in demos: an in-game character may suddenly pre-empt and announce a video advertisement, which immediately follows.

The idea of having an in- game character suddenly advertising for a product is, in a sense, a bit disorienting. However, the guys at Google have reportedly tested AdSense for Games for quite some time now, so it's better to wait for it's actual implementation before we can pass judgement.

Despite having tested the application extensively, Google still held back from releasing AdSense for Games at the moment, a fact that baffled some people from the gaming industry. "I don’t know what’s taking them so long. They could move into this market very quickly, given what they have shown off," said one of the sources.



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   by Justingraziano - 2008-07-30
 » To all you game companies

I wanted you to know this. I am strongly, strongly against video game piracy. I never pirate games. Ever. In fact, the one time I did (before I realized it was wrong), when I found out piracy is bad I actually went out and bought the game even though I didn't like it (the game was NFS MS for PSP). BUT, if I ever, ever see a Google (or any other kind) of ad in a video game, I don't care if the game took 10000 years to develop and cost a quarter, I will pirate it because you *****s don't deserve one *****ing cent.


   Re: Justingraziano - 2008-07-30
 » Continued...

Anything you pay for should NOT have any form of advertising what so ever in it (unless of course it's like QJ.NET and scams you but big companies usually don't do that). Do we see ads in movies you bought at the store? NO. WE PAY FOR THEM WHY THE HELL WOULD YOU ***** THEM UP? I'LL *****ING GOTO THE DAMN GAME COMPANIES HQ BUILDING WITH A LAPTOP AND PIRATE THE GAME RIGHT IN FRONT OF THERE FACES IF I SEE A FREAKIN AD IN IT.

   Re: XxCH3AT3RxX - 2008-07-30
 » Wrong.

Actually there is product placements in almost all movies now a days if you haven't noticed. For instance having a car in the movie and it focuses on the cars manufacturer for a half of a second. Food advertisement. I remember in the past all movies would have different names on things or no names at all but it is really changing. Take for instant PAIN, the downloadable game on PSN, that has product placements if you haven't noticed. Also every racing and sports games do as well.

   Re: Justingraziano - 2008-07-31
 » ...

Those aren't the type of ads I'm talking about. I've always liked seeing real products in games just like in movies but I don't want to see banners and ugly ***** like the stuff on this site in games. As for in racing, thats fine since real racing has tons of ads too. But if Google gets involved we'll probably see freakin AdSence banners pop up after certain minutes of play. Thats is what I don't want. I don't want any ads where they would not be in real life (including in pause menus or anything. In real life.

   Re: JaXeRiR - 2008-07-31
 » Imagine this.

You're playing a really tight match in CS.

You're the only player left in your team... You're trying to be as careful as you can... Suddenly you hear something... You turn back, go around the corner, and see a big advertisement placed on the wall.

FREE VIAGRA!

   Re: StingBlah - 2008-07-31
 » ...

" I'LL *****ING GOTO THE DAMN GAME COMPANIES HQ BUILDING WITH A LAPTOP AND PIRATE THE GAME RIGHT IN FRONT OF THERE FACES IF I SEE A FREAKIN AD IN IT. "

And then they could make even more money by sueing you.

   Re: Twenty-Se7en - 2008-07-31
 » I think what they are trying...

is that when Nike goes to google for and makes a contract for adsense for games the following may be seen:

You're turning a corner in CS, your back against a wall, you hear a tango and out pops a computer AI with a pair of nike air shoes.

If you're totally opposed to ads in games - look at Rainbow Six Vegas (1/2) and see how many cars you can spot that aren't Dodge.

This is the most likely form on non-intrusive ad-placement that they are looking into.

   Re: Cydonos - 2008-07-31
 » re: I think what they are trying...

The point of adsense though is dynamic advertisements, you can't dynamically put nike shoes on a character. Or change all the cars in a scene to Dodge cars.

According to the article, you encounter an in-game character who says something akin to "and now a word from our sponsor" and everything stops while you watch a video.

Nobody will ever accept it, unless its unintrusive. For instance, your ad gets shown on a billboard or on a TV inside the game, in which case the player will probably ignore it making the whole excercise pointless.

   Re: Xis - 2008-07-31
 » Seriously

FCK it I'm not really against the ad think makes the games cheaper but this comment just arouses my pirating subconscious I meant I dont mind you drink Jolt energy drinks for health in Monster Madness and Snake listens to an ipod wtf ever just dont make it uncomfortable I can imagine it now playin Prince of Persia you find a hidden cave ..."ok I'ma go through thes insanely frustrating hidden trops and such to be rewarded with extra health or power up" jus risk minuts away from main story and chance to break a controller in anger from bull**** deaths to open a Walmart Rollback sale ad under a molten rock (it be funny to watch someone else do it though)

   Re: Twenty-Se7en - 2008-07-31
 » ...

if it is anything like that then there will be a lot of boycotting - and we'll likely see the first company to implement it be the first company to abandon it.

I thought they had more sense than that.

   Re: Twenty-Se7en - 2008-07-31
 » dynamic clothing

dynamic clothing isn't something that is too far off - especially for NPC characters in MMORPGs. I think that we may see this transition in the next 5 years but then again, maybe they will wait for another generation of hardware before trying something of the like. Perhaps they will experiment with game advertising in a lot of other ways first. The only thing that has been proven so far is that game advertising, as previously tried and studied, has failed miserably. Look it up - it hasn't worked yet.
   by death - 2008-07-31
 » i dropped out of advetising for this reason

Blatant ads don't work imo i believe if you know your being sold 2 you put up a defensive barrier but if you see solid snake using a mac its wayy more effective


   Re: XxCH3AT3RxX - 2008-07-31
 » Yeah...

...because we all want to buy a $1000+ when our favorite animated video game character is advertising something.

Might be me, but honestly I, like you said, do put up a sort of defensive barrier to advertising. I do not think I have ever yet feel for some advertising that wanted me to buy their product.

   Re: Dremth - 2008-07-31
 » exactly

thats exactly right. thats why most people dont realize there are ads in movies; because they are subtle ads most of the time. i wouldnt mind if i were playing a racing game and all the cars had firestone tires of them, or if the repairmen used black and decker tools. i just dont want to be playing the next grand theft auto, and in the middle of gunning someone down, the main character says something dumb like, "mcdonalds has an all new 27.5 lb burger perfect for putting those hunger pains to rest!" it'd be different if, instead, you could eat at mcdonalds in the game.

   Re: Justingraziano - 2008-07-31
 » ya

What Dremth and death said!

   Re: Twenty-Se7en - 2008-07-31
 » somewhere along the lines...

somewhere along the lines someone got the idea that people with money use Macs. You know how they got this? Because Mac's have never dropped in price and unlike microsoft (except in Deep Impact with all the MSNBC bs) Apple has made deals all over the place to have Macs put movies, games, and every form of media. It wasn't because every professional was using a mac (and I know because I was/am and I was using a mac long before a lot of others were), it was because product placement was a hell of a lot more common than and actual Macintosh computer!

   Re: JaXeRiR - 2008-07-31
 » @Twenty-Se7en

A pretty good point, but in my opinion when a game is full of ads, you sort of go past them without paying much attention. On the other hand there are games, like INSERTSOMERANDOMGAMEIPLAYED, I was playing through it, I had never seen any ads in it and suddenly behind the corner there was this huge Nokia advertisement. Of course I noticed it.

   Re: JaXeRiR - 2008-07-31
 » Whoops.

Stupid comment system, I was trying to reply to Cydonos.

Sorry. :)
   by KeegY - 2008-07-31
 » I agree...

..if you ask me, advertising in games ruins the whole experience, i mean you didnt see advertising in ye olde Pong did you? I think its gonna turn into the movies, where you get thrown about 40mins of advertising before you can watch the movie. I agree with the game developers advertising themselves for obvious reasons, but i dunno, this all feels a bit dodgy.

   by emcp - 2008-07-31
 » NOOOOOOOOOOOOOO

im keen to see advertising
but NOT THIS SORT, it makes me sick

so what your gonna be in the middle of a battlefield and one of the soldiers turn round and stand up and ask you

if youve ever had an accident that wasnt your fault?......


***** NOOOOOOOOOOOOOOOOOOO


im all for billboard advertisement, such as say in gta4, there will be a bilboard for dominoes pizza, you click it and using your psn, it delievers the pizza you ordered

THAT BENEFITS US ALL, and adds realism

   by Josh1billion - 2008-07-31
 » Long time in the making; win-win for everybody

I first heard about this around two years ago, after I had considered launching a similar service myself since nothing of the sort existed at the time. Google actually made their announcement just days after I had begin contemplating such a service; needless to say, I then chose to focus my attention elsewhere.

It'll be good to see this be released. I know that I, for one, will be using it in my own games. The nice thing is that everyone benefits here-- games that I otherwise would have released as shareware or even commercially, I may instead be releasing completely free (with some advertising thrown in between rounds).

Game developers like myself continue to earn a decent living, and gamers with short pockets are given opportunities to play games they otherwise may have needed to skip (or sell a kidney for). It's a win-win all-around.


   Re: emcp - 2008-07-31
 » yh

i was thinking great fro homebrew games, gives something back to the devs, but thats were it stops

also you are either in or where thinking about going into the advertising business so your comments are VOID

if its in a next gen game, say for example cod5
and you really get into the game, with the HD and surround sound, you dont want a ***** inserting a blindly obvious ad in the game, that throws you out of it and you say this is a *****in piece of *****

so

homebrew - yes
commercial - stick to non-obvious ads, get in the persons mind but nothing else repetition is the key

anyway i still think having billboards etc is the best way to go about it, just imagine play gta online wanting a pizza from dominoes but dont have the time to egt to the phone, simply wlak over to the bilboard, or select it some way and chose your fav food and using you psn account the money will be withdrawn and the pizza sent,

*****in superb

   Re: kittykat - 2008-07-31
 » Actually...

Feel free to correct me if I am wrong but, from my perspective, in the console game market games that contain advertisements have been sold at the same price as games that do not contain them. The savings will likely not be passed on to the average consumer if Google's idea becomes the new standard. Major game developers will most likely just pocket the extra revenue and tell gamers that they will just have to accept it.

Of course, if the games that contain ads are distributed for free or half price then I would be less reluctant to purchase a game that would contain ads.

   Re: Twenty-Se7en - 2008-07-31
 » ...

America's Army

One big ad. Except for those of us not living in the states - then it's a free game that makes the American Army look like the biggest pimp of 'killing is fun'
   by kittykat - 2008-07-31
 » Ads in movies have changed me...

Back in the day, when you can watch a movie and feel confident that you will not see 10 different product placements and the occasional thinly disguised commercial, I purchased every movie and watched them religiously.

Now, I can not go to a movie without seeing product placements and in half of the movies the producers do not seem to even try to make the products and logos blend in properly.
Sure, stuff you see in daily life fits into a movie, but when a character randomly blurts out a product name or sales pitch or the camera focuses for awhile on a specific item with its logo clearly displayed, that actually takes away from the film.

As a result, I have not purchased a movie in the past two years. I either pirate them or sneak into the theatre without paying.


Fill the video game scene with product placements and piracy will skyrocket as gamers get fed up with this practice.

I do not pirate games since I stay away from sports titles and the rest typically do not contain ads (at least the ones I played on portable systems). But if I start seeing games I purchase filled with ads, I will gladly stop purchasing them and just download the lot of them.


   Re: Twenty-Se7en - 2008-07-31
 » ...

So you're a dishonest, thieving criminal. Okay, you're cool.

   Re: Lunisneko - 2008-08-02
 » haha

Go Kittykat. You would make great friends with my wife and I. Though, we would probably get you in to pirating portable console games :O
   by Nathanias - 2008-07-31
 » You guys do know what Adsense is, right?

It's like that Text box or that banner on web-pages that says something based on what's on the page.

THIS WOULD BE HORRIBLE. If I had to look at an ad for stuff every time I paused halo 3, I would:

-Mod my 360, rip the ISO off the disc, Find a way to hack the advertisement to show up as nothing or not at all in the menu, and begin pirating 360 games.


   Re: Twenty-Se7en - 2008-07-31
 » ...

This is Adsense's form on a pc search engine, not their form in a video game. You have to give a company of that size a little credit, they know how to make money - and people aren't going to read text ads in a 3d graphical world. In a web browser, you spend most of your time reading. Yes, this modern day invention still has us reading nearly non-stop. So, having text ads makes sense; Adsense apparently. It wouldn't in a videogame or movie.
   by core2kid18 - 2008-07-31
 » gameplay

this doesn't affect gameplay one bit so why are people *****ing about it?

   by MitchenX - 2008-07-31
 » Dominoes

Does anyone remember "Yo Noid!" for the NES? It was a game made solely to advertise dominoes pizza... not to mention it was lame :P

anyway, i dont care if there are logos and stuff but don't crap on the game itself. the quality of the game should never be compromised for such a thing.


   by Chrisp6825 - 2008-08-01
 » heh

Advertisements usually work the opposite way for me: I see a commercial for Wal-mart, I get pissed off, then if I need to go buy something that day, I go to target instead... Just because their commercial made me have to wait 1-2 mins longer to continue watching my TV show. Or because I saw a really cool cloud, and their billboard got in my way.

   by arnookie - 2008-08-01
 » People are making too much fuss over this

In game advertising should not be intusive at all. I am sure that most advertising will be off beat from the in-face advertising you all expect. It should help reduce game cost and therfore save us money by provinding cheaper high quality games. Google should have the sence to keep adverts that actually tie in with gameplay rather that distract us from it. If you take into account that mods for pc gta 3 and vice city all had ability to change diners, petrol stations, into mc donalds KFC and Shell stations. It sure made the game seem more real. Adverts like those are priceless and make games more realistick. Those are the sort of adverts that should be implimented in game.
Just don't worry about it because if they do make a hash of it then no one will buy the games.


   Re: Lunisneko - 2008-08-02
 » .

No, it will NOT in ANY way reduce costs of games. Were tickets to I, Robot with Will Smith any cheaper than other movies without a metric *****ton of product placements? Ads in games are like ads in movies. They only "make the fat fatter".
   by Buster - 2008-08-01
 » Arnookie is right.

Arnookie is right. Adverts like that would be good. I Wish they had used them in gta 4 instead of clucking bell Mc Donalds and KFC would have been better. Give us realism with adverts without being in your face. That would be cool.


   Re: Lunisneko - 2008-08-02
 » ...

You're an idiot. GTA being so kind as to not push any product placement at all is a godsend. The cars were all made up, restaurants vaguely familiar... Pretty humorous stuff too, not just a ripoff for the sake of not getting sued.


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