Who said Master Chief only got love from the FPS-hungry west? In Korea, Bungie Studios' Halo 3 may not have crazy marketing stunts, but they still get the kicks from promotions. Instead of some fanatic group talking about aliens on the street, the chief makes himself known by pulling pranks.

In this video, Master Chief (or at least someone in spartan armor) pretends to be a life-sized figure for free photo ops. Just like common jokes from your favorite gag show, what seems to be a lifeless statue suddenly moves to catch any passerby off guard. The dude gets attention enough, but the spectators soon find out that what they're curiously staring at is actually alive.

Because it's simply not funny enough without seeing the priceless reactions from this Halo 3 prank's victims, here's the video for you to check out: