At the recent Activision Blizzard Analyst Day in Los Angeles, Activision Blizzard CEO Bobby Kotick expressed confidence that the design of future home consoles may well be affected by Activision's success.

"Now that we have the weight of being the largest payer of royalties to the first-parties of any third-party company, I definitely see us as starting to influence hardware design, and they're thinking about the evolution of the next generation of hardware," said Kotick.

Kotick didn't mention any specific or even vague ideas on how Activision's numbers will actually affect the consoles of the future, but he did concede that the arrival of the next console generation could take a lot longer compared to prior console cycles.

"[The] power and the capability of the hardware we have today is so strong, and the differentiation between the devices is so great that you're likely to see this cycle last a lot longer than we've seen in the past," said Kotick.

"I think there's a long life ahead of us, we're in year eight of PlayStation 2 and when you look at PlayStation 3 technically we're likely to see at least eight years' success."

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