Electronic Arts' UK boss Keith Ramsdale believes that instead of being damaging to the video game industry, motion-based controls will instead allow gamers and developers alike to "go into an area of entertainment that isn’t thought of." This is what Ramsdale told VideoGamer in an interview during Shine Week in London.

"People look back too much instead of looking forward," he said. "What these devices and mechanics bring, a lot of stuff we haven’t even figured out yet. We’re going to be doing that over the next few years. The opportunities are much greater by having numerous interfaces between the player and the content. Your opportunities become so much greater."

While he thinks it will be beneficial overall, numerous interfaces is a key point in Ramsdale's view, as he also believes motion control won't be the end-all and be-all when it comes to certain types of games. They'll lend themselves well to certain genres but no to others. Vocal hardcore gamers also have nothing to fear, as the tech doesn't signal the end for traditional core games. That is, as long as there's demand for them.

"[W]hile there remains an audience for certain traditional types of core games, and it’s a financially viable audience, companies are still going to make those games," said Ramsdale. "Of course they are."

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