Posted Aug 12, 2008 at 12:57AM by Karl B. Listed in: News, Grand Theft Auto 4, Games Tags: Microsoft, GameStop, Best Buy, NPD
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Grand Theft Auto 4 - Image 1A new survey by Nielsen has revealed that despite the mostly successful enforcement of game ratings in retail stores like GameStop and Best Buy, M-rated titles are still ending up in the hands of underage gamers.

The survey, which focused on Rockstar's Grand Theft Auto 4 (Xbox 360, PlayStation 3), reports that about 17% of the respondents who had purchased the game were between the ages of 7 and 16. Of the underage gamers, 61% said they bought the game themselves while the remaining 39% said that someone else bought the game for them.

What's particularly interesting is that according to the Nielsen report, "parents/guardians were pegged as the biggest facilitators for getting the controversial game into the hands of these young respondents, garnering 80% of the response. Friends, siblings and other relatives rounded out the other 20% of the response."

The report also touched on the effects of Microsoft's exclusive GTA4 DLC on their respondents' purchase decisions. The DLC was the deciding factor for 25% of those who bought the game's Xbox 360 version, while 64% said they just preferred the Xbox 360 version over the PS3 version.



Related articles:

Buy: [Grand Theft Auto 4 (PS3)]
Buy: [Grand Theft Auto 4 (Xbox 360)]

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