As part of the celebration for the European launch of Bizarre Creations' Project Gotham Racing 4, a giant good luck message created entirely with skid marks was emblazoned on the grounds of the Battersea Power Station.

The message went out to British Formula One racing driver Lewis Hamilton. Hamilton will be competing in this weekend's Brazilian Grand Prix, which could see him walk away as Formula One World Champion.

The Skid Art theme is also being used as the theme of the Project Gotham Racing 4 TV ad currently airing in the UK. Top UK stunt driver Russ Swift had to go through three sets of tires to create the message. You can check it out in the images below. Project Gotham 4 is now available. A demo of the game was released earlier this month on the Xbox Live Marketplace.