Capcom really went all out on the promotions for Street Fighter IV (PS3, 360) with their series of Fight Club events. There was one in LA, and then in New York, now this is a video from their San Francisco Fight Club where fans and rookies of the game got together and fought it out. Jeff Rubenstein also got a few words from Mr. Street Fighter IV, Seth Killian, as well as John Diamonon and talked about the game and the event.

I knew it! Street FIghter IV's final boss, Seth, was named after Seth Killian. His little interview with Jeff Rubenstein was nothing out of the ordinary though. John Diamonon is there too, happy to be answering every comment on blogs all over. No mean feat? Try 20,000 comments. Wow. "I feel like if the community has time to make comments, I have time to reply. That's the least I could do," he said. Isn't that nice of him?

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More on Street Fighter IV:

• Casting call: Street Fighter IV characters sound of in story trailer
• The Street Fighter IV Training Manual scans - the characters and the moves