Sega has announced today that they have secured the rights to develop games based off the 2008 Olympics.
Sega has announced an agreement with International Sports Multimedia in which the publisher of interactive games has been given the rights to exclusively develop games based around the forthcoming Summer Olympics.

Set to be held in Beijing during the Summer of 2008, the Olympics will include events ranging from baseball, basketball, boxing, soccer, volleyball, and wrestling amongst others. The agreement between the two companies will allow for Sega to produce several interactive titles.

"SEGA is excited to become the publisher for the Official Video Game of the Beijing 2008 Olympic Games and we are committed to creating innovative content for an unprecedented number of interactive entertainment platforms," said Hisao Oguchi, President and Chief Operating Officer of SEGA. "This project will enable SEGA to further enhance our global entertainment business and drive sales in critical Asian markets like China that offer an extremely high growth potential."

The company is slated to develop these games for consoles, handhelds, and for both PC and Macintosh gamers as well as for arcades. Specifics regarding the nature of these titles has currently yet to be revealed.

"We are delighted to be working with SEGA on what will be a historic Olympic Games," said Raymond Goldsmith, Chairman and Chief Executive Officer of ISM. "SEGA's broad publishing capabilities and rich heritage in video games ensures that consumers worldwide will share a more immersive Olympic experience."