Microsoft CEO Steve Ballmer took the floor at The Executive's Club of Chicago earlier today, discussing the role and importance of innovation in changing economic times. His case in point? A new Xbox 360 will hit store shelves in 2010.

TG Daily reports that the new device will be equipped with technology that is “really, really, close” to an actuality. The console will also come with a built-in camera with the ability to recognize movement and voice.

Sounds like an Xbox 360 with a built-in Natal. Or will this be just the Natal, which will have a console-like release? Microsoft has said that Natal will run on the existing 360 so you don't have to get a new one. Details are pretty scant, but we can bet Aaron Greenberg and the rest of the Microsoft execs to hand out more details in the coming days.

---

More on Microsoft, Xbox 360, and Natal:

• Microsoft confirms 512 MB Xbox 360 Arcade, now shipipng as standard models
  
• Shane Kim explains why Rare was a no-show at E3: busy with Natal projects
• Aaron Greenberg thinks it's nice that the Wii and the PS3 are sharing the same space, but Natal would leapfrog over them both