The first step to improvement is knowing where you fell short. NBA Live 10 (Xbox 360, PS3, PSP) producer Sean O'Brien did just that in his EA Sports blog post, humbly admitting that NBA Live does need improvements to catch up to the superior 2K Sports franchise. In addition, the Electronic Arts exec promises that such improvements will be made and that NBA Live 10 will mark the the franchise's comeback.

2K Sports is giving out a demo for The Bigs 2 on Xbox Live starting today, and it's absolutely free. In anticipation of the arrival of the MLB All-Star Game, you can now enjoy The Bigs 2 demo, supporting two players locally, as well as a vast variety of features.

As if in response to 2K Sports' decision to go with the Lakers' Kobe Bryant for the cover of NBA 2K10, Electronic Arts has revealed that NBA Live 10's cover athlete will be Orlando Magic center Dwight Howard. The game's cover athlete was announced by way of a new teaser trailer for the upcoming basketball game. You can check it out after the jump.

Love him or hate him, it can't be denied that Kobe Bryant is one of the best players ever to pick up a basketball. As KB24 eyes his fourth championship ring and taking Game 1 of this year's Finals with a convincing 40-point performance and a game-high 8 assists, the superstar will be on the cover of 2K Sports' NBA 2K10.

Short but sweet update: Take-Two Interactive is planning to release BioShock 2 in 2009. Oh, you say you already got that from the title alone and I'm wasting your time with filler text? Why, yes, I am.

2K Sports has released some in-game footage of the upcoming NBA 2K9 (PlayStation 3, Xbox 360). The video shows off the graphical improvements they've made to the game, and it certainly does look pretty good. Video after the jump.

We're fast coming up on the October release of 2K Sports' NBA 2K9 (PlayStation 3, Xbox 360). It's a new iteration so there's bound to be updated graphics and other new features. We managed to get the lowdown on some of the game's new features via a Q-and-A post on the official forums. We've served them up in bulleted form in the full article.

Electronic Arts has complied with the Federal Trade Commission's requirements and has submitted necessary information to allow the government probe against possible antitrust law violations. The company has also promised to take no actions in its takeover quest of rival Take-Two until late August, ensuring that the competition is safe for now. Full details after the jump.

It's time to grab a pair of gloves and get in the ring! There's a new demo out now on Xbox Live for 2K Sports' Don King Presents Prizefighter, and it'll let you wear the gloves of two powerful pugilists.

2K Sports, the folks who are gearing up a new hockey game for the Wii, has also timely announced the master copy release of Top Spin 3 to mass production. The tennis simulator has gone gold for the DS, PlayStation 3, Wii, and Xbox 360, and soon enough, tennis fans would be able to create their own avatar and grand slam against the likes of Sharapova and Federer. Details at the full story.