Activision Publishing CEO Mike Griffith has revealed that they have now set their sights on breaking into the action genre with a brand new IP. Details about the IP are still scarce, but Griffith did share with Develop why Activision, which has become decidedly restrictive when it comes to new IP, made the decision. I bet you guys can guess why.

Shocking title? No, not really. That's not meant to bash the E3 2009 event. After all, it was a HUGELY successful one, and we're really happy for ESA that it all worked out so well. After all, it was only last year that they were practically declared clinically dead by the industry. And it was a big comeback they sure showed this year. BUT. All that you're gonna see here are news items and industry happenings that did NOT happen at E3, although not necessarily with absolutely nothing to do with the stuff that went down in LA. Hopefully you'll still read up on this one despite that limited scope. There is life beyond E3, after all. *wink*

It's nice to sometimes see corpo-bigwigs share the sentiments of common lay folk, especially when it comes to price cuts. Activision CEO Bobby Kotick would be one example of such corpo-bigwig, and yes, he too, like many of us out here, was disappointed that no console price cut was announced at E3.

Hollywood Reporter is reporting that there's gonna be a "Call of Duty: The Movie" headed to the cinemas soon, if Activision carries out its intention of having one. According to an inside source, talks have been underway for the big screen version. Do we say "Uh-oh..."?

Even though the movie tie-in Transformers: Revenge of the Fallen hasn't yet reached its June 2009 release target, Variety is reporting that according to various sources, Activision already has someone working on another Transformers game for 2010. What's more, rumor also has it that there's a new Spider-Man game in the works.

Activision has revealed that a new entry in its James Bond game franchise has been delayed to 2010. This announcement was made by Activision CFO Thomas Tipple in a conference call with investors today.

Forbes recently accused Rock Band of being a "shameless knockoff" of Guitar Hero, only with added peripherals. Shame on you, Forbes. You know how much the truth hurts. EA responded to the accusation with a very firm no comment statement.

Irony in the full article.

Activision Blizzard CEO Bobby Kotick explains why they decided not to retain all of Vivendi's games when the two companies merged. The reason? The games just weren't "exploitable" enough. More in the full article.

At the recent Activision Blizzard Analyst Day in Los Angeles, Activision Blizzard CEO Bobby Kotick expressed confidence that the design of future home consoles may well be affected by Activision's success. Kotick also mentioned that the arrival of the next console generation could take a lot longer compared to prior console cycles.

If you thought Call of Duty: World at War (PS2, PS3, Xbox 360, PC, Wii, DS) is coming a bit too quick off the heels of the excellent Call of Duty 4: Modern Warfare (PC, PS3, Xbox 360), wait 'til you hear this one: another game in the franchise is coming out in 2009! Are we witnessing the annualization of successful FPS titles? Could be. More after the jump.