Activision Blizzard CEO Bobby Kotick explains why they decided not to retain all of Vivendi's games when the two companies merged. The reason? The games just weren't "exploitable" enough. More in the full article.

At the recent Activision Blizzard Analyst Day in Los Angeles, Activision Blizzard CEO Bobby Kotick expressed confidence that the design of future home consoles may well be affected by Activision's success. Kotick also mentioned that the arrival of the next console generation could take a lot longer compared to prior console cycles.

If you thought Call of Duty: World at War (PS2, PS3, Xbox 360, PC, Wii, DS) is coming a bit too quick off the heels of the excellent Call of Duty 4: Modern Warfare (PC, PS3, Xbox 360), wait 'til you hear this one: another game in the franchise is coming out in 2009! Are we witnessing the annualization of successful FPS titles? Could be. More after the jump.

The British rock band The Answer has confirmed back in February that their song made the cut for Activision's upcoming music title. Now, if that wasn't enough to convince you that Guitar Hero 4 is coming this year, the June edition of Game Informer magazine has more details in hand for you. Make the jump over at the full article.

In the video game industry, it's important not to rest on one's laurels. Activision probably knows this. In spite of the fact that its Q4 and fiscal year 2008 financial reports have shown encouraging results, the company is already planning its next ventures in the near future. This was evident in the company's recent conference call. More lucrative news follows after the jump.

'Tis the season for submitting fiscal year reports, it seems. While we heard from THQ last time, Activision has now stepped up to the plate to report the results of its fourth quarter and 2008 fiscal year. More financial statistics follow in the full article after the jump.

When Activision's CEO made the offhand comment that EA sucked the souls out of the studios it's acquired, we were expecting the fur to fly. The guys at EA didn't bat an eyelash though, saying that they just laughed. Full story after the "read more" link below.

Things aren't looking so bright for console manufacturers, such as Nintendo, Microsoft, and Sony, in terms of economy. According to the Acticision CEO, Bobby Kotick, these companies are now pressured to lower their prices. Read more on what Kotick said in the full article.

Activision CEO Bobby Kotick recently submitted himself to an interview where he said some not very nice things about Electronic Arts. While we can admit that the games giant has had trouble in the past as far as treating their employees are concerned, it's certainly no reason to liken EA to Soul Reaper's Raziel, right? All the details in the full article, as well as the quote itself that Bobby Kotick himself released.

Less doesn't always mean more. As fun as jamming on Guitar Hero 3 is, some would prefer to rock with their friends as a whole band - enter Rock Band. In the next iteration of the Guitar Hero franchise, we'll probably see just as many instruments as Rock Band has, according to Activision's CEO. Details in the full article.