Phil Spencer of Microsoft is of the opinion that they don't need a new Xbox 360 model - at least not right now. Talking to Develop in an interview, the Microsoft Game Studios' exec said that they'll wait it out.

I like where Microsoft is taking their Avatars. They're not just limited to your profile to put on a face and look all cool 24/7. We've seen them go for a Joy Ride, we've even seen them playing golf. This time, Microsoft and Activision have joined hands to integrate the Xbox 360 avatars into Guitar Hero 5 (PS3, Xbox 360, Wii), where we will be seeing ordinary avatars living out their rockstar dreams.

One thing Microsoft, Nintendo, and Sony have in common is that they all think this year's E3 is going to be a big one. Huge, really. Microsoft in particular believes that their presence at the expo will "completely transform" peoples' perceptions of home entertainment. Read the big three's statements in all their glory in the full article.

No recession is gonna keep this box from booming - Xbox 360 enjoys the biggest Black Friday in its history, even sweetening its success by outselling the competing PS3 three-to-one. Microsoft's console puts up a strong performance during one of the biggest shopping weekends in the US amidst the financial crisis. Read more in the full article.

If you're still on the fence about buying a new-gen console, here's a bit of an incentive for you. Microsoft's officially announced a new set of price cuts for the Xbox 360, making it really light on the wallet. Find out how much the console costs after the jump!

It's all about choice. Don Mattrick recently explained Microsoft's recent decisions to continue selling the Xbox 360 Arcade Model whilst replacing the 20GB Pro Model with a 60 GB model. Learn about the pros and cons of choice after the jump!

Despite Bungie Studios pulling a no show during the recent E3 event, Microsoft's Don Mattrick still had some good news for expectant fans. In an interview conducted by MTV News last Tuesday, the Microsoft head of Xbox business confirmed that Bungie was indeed working on a new Halo game for everyone. Find out more about the brand new Halo title in our full article after the jump.

Yes folks, the title you're reading above is true. Square Enix president Yoichi Wada just announced Final Fantasy XIII for the Xbox 360 at the Microsoft E3 conference to a frenzy of applause. Find a full Square Enix roundup after the jump!

It wasn't long ago that Microsoft's Don Mattrick, president of the company's Interactive Entertainment division, opined that the first console to break 10 million unit sold was the winner of the console race. Of course, at that moment, the Xbox 360 just touched that threshold after NPD results of April poured in. Now we have VP Shane Kim saying that the winner of this generation's console race will be the one closest to 100 million units sold. You know where to go for the full story.

It's certainly bad enough that the PS3 version of Rockstar Games' Grand Theft Auto IV (Xbox 360, PS3) won't be getting the episodic downloadable content promised on the Xbox 360 release of the game. To complicate things a bit further, Microsoft's Vice President of Interactive Entertainment Don Mattrick mentioned that the multiplayer elements of the game might even possibly be an Xbox 360 exclusive. Find out more about the upcoming title's different features in the full article.