If Activision's internal estimates are to be believed, then the much-hyped, much-anticipated launch of Modern Warfare 2 for the Xbox 360, PS3, and PC was successful as it was planned out to be, selling five million copies on its first day in North America and the UK combined.

Activision is positively raking in the dough in the wake of Modern Warfare 2's release. Biggest entertainment launch of all time? Could be. In the UK alone, the game has already sold more than a million copies in a 24-hour period.

A few months ago, THQ's Brian Farrell claimed that Microsoft's Project Natal will be launching late next year. According to MCV, Farrell's estimation was right on.

This week's edition of MCV reveals that there are two new bundles coming the way of Xbox 360 fans, and these will reportedly involve Star Trek and Transformers 2.

Chris Lewis, the VP of Interactive Entertainment at Microsoft Europe, has done the unexpected: he stood up for his company's machine. No wait, that's totally expected. Details after the jump.

If MCV UK is right, then we can all be enlightened as to Microsoft's real plans for the Xbox 360 as early as tomorrow. Expected to be included in the announcement would be the news that they'll be dropping the mid-range Pro SKU from the line, and a price drop for the Elite.

I fully expected Microsoft to follow Sony's PS3 price cut announcement with one of their own for the Xbox 360 Elite. Some rumors about an Elite price drop have been floating around for a while now, but we heard nothing of the sort during Microsoft's GamesCom conference. A new report suggests that it has to do with the current stock of Arcades and Elites out on the market right now.

With so much mystery still looming around the rumored PS3 Slim and a possible PS3 price drop announcement, Microsoft's Xbox Euro VP Chris Lewis believes the Xbox 360 is still in a good place in the console race. According to Lewis, any announcement from their opposition won't disrupt their plan, which is also rumored to include countering Sony's move with a price cut of its own.

Activision's decision to raise the suggested retail price of Modern Warfare 2 in the UK to UK£ 54.99 (almost US$ 90) has raised a furor among gamers in the region. Former SCEE president Chris Deering recognizes that a conundrum exists: prices for blockbuster titles should be even higher in order to support the industry, but people "just don't have that kind of money."

It appears that Realtime Worlds' upcoming customization-heavy action MMO, APB, has finally been dated. Well, kind of anyway, since all we have is a month and not a specific release date.