Long story short: Nico's just pwned Potter, Parker, and Master Chief in one fell swoop. We're letting the readers know that Grand Theft Auto 4 has just earned a place in the Guinness World Records, on account of its massive sales on the first day of its launch. Details regarding this matter are available in the full article.

Bored with the same old avatars in Unreal Tournament 3? Well, to resolve this issue you can modify and customize the characters in the game, just like what Organ did. He was able to create a mod of gaming icon Master Chief as well as characters from Crysis and more. Check out the screenshots in the full article.

How would you feel if your local church invited non-Christians in for a night of Bungie's Halo 3? That's precisely what some churches are doing to help spread the Good News. It's a sticky issue, though, as you'll soon find out. For more info on this unorthodox and controversial form of witnessing, turn to the full article after the jump.

We all know how much fun Lego Star Wars was, but are we ready to see Master Chief, the Arbiter, and the rest of the Halo universe gang get kiddie-fied? We just might before the year ends. Images from EGM and quotes from Bungie indicate that the project is real, but wait, what issue are we reading? Oh, snap! The full article has the details.

Even if the Halo movie project can be considered dropped at this point, it's still pleasant to know that there are still some details left to know about the much-awaited film. And according to this new tidbit, Master Chief will play a supporting role in the movie adaptation of Halo. Details in the full article!

General Motors has just unveiled the new Hummer model concept dubbed as Hummer HX. Everything about it is looking sweet and sleek. Fans of the motor world are even saying that the design was lifted from Halo's Warthog.

Are these observations valid and correct? GM's Director of Exterior Design has something to say about the matter. Head over to the full article to know the full details.

Video games and consoles aren't games. At least, Best Buy doesn't think so. A customer recently tried to use a "toy" coupon to purchase an Xbox 360 and two games for the console, but according to Best Buy employees (and their corporate office), the items aren't categorized under "toys." Is there any clear cut distinction between toys and video games? What about the handhelds? Check out the story in the full article.

Ensemble Studios finally unleashed screenshots of the Microsoft Xbox 360 title Halo Wars' multiplayer mode, and if you're remotely a fan of real-time strategy games or the Halo universe, they're worth checking out. Find the screens at the full article.

Longafter the legacy of Master Chief is gone, the franchise will live on in the many collectible figurines released by Todd McFarlane. The newest in the series depicts a Spartan wearing the active camo Eva Armor variant from Halo 3.

Check out more information on this sweet Spartan figurine after the jump!

Master Chief ordering take out at Burger King? Solid Snake wearing Speedos? These are just some hypothetical plugs that gamers might be seeing in the near future with the way in-game advertising has grown into a phenomenal industry nowadays.

As far back as the early '90s, we've seen games that have plugged, advertised or even coerced gamers into taking a gander at their real-life sponsors, as well as the products tied-in with them. The full article awaits after the jump!