Activision Publishing CEO Mike Griffith has revealed that they have now set their sights on breaking into the action genre with a brand new IP. Details about the IP are still scarce, but Griffith did share with Develop why Activision, which has become decidedly restrictive when it comes to new IP, made the decision. I bet you guys can guess why.

An MMO GTA? Can you imagine that? Janco Partners is certainly imagining it as it ponders on Take-Two Interactive's prospects at acquisition. Mike Hickey is of the opinion that given the proven success of the franchise, the company is a very enticing candidate for future acquisition.

We have some good news this time for Metallica fans in Europe. Activision Blizzard has announced a new bundle for Guitar Hero: Metallica (PS3, Xbox 360, Wii) that's exclusive to the territory.

Hollywood Reporter is reporting that there's gonna be a "Call of Duty: The Movie" headed to the cinemas soon, if Activision carries out its intention of having one. According to an inside source, talks have been underway for the big screen version. Do we say "Uh-oh..."?

Blur is intended to change the face of racing, thus is the objective of Activision. Speaking at the Q1 earnings call of Activision Blizzard, Activision CEO Michael Griffith disclosed that they have very high targets for Blur.

After Brutal Legend was left out in the cold by Activision, the publisher is now claiming that they still have rights to the game and is threatening to sue the game's new publisher, Electronic Arts.

EA's response? "We doubt that Activision would try to sue. That would be like a husband abandoning his family and then suing after his wife meets a better looking guy." *Hiss*

Now we've got a release window for the next iteration in the Call of Duty franchise, Modern Warfare 2. Activision Blizzard has revealed, in their fourth quarter financial conference call on Wednesday, that the game will be due this holiday season.

Whoa, Black Betty, bam ba lam... Here comes the next track pack in line for Guitar Hero: World Tour on the Xbox 360 and PlayStation 3. Going live on February 5 is the Southern Rock Track Pack. Three songs are in it, including Creedence Clearwater Revival's "Commotion", and covers for "Black Betty" and "Gimme All Your Lovin'".

E3 is back and bigger than ever! ... is what I want to say. But you get the next best thing. E3 is back and it's bigger than last year! Restrictions on attendance will be lessened this year, and Activision Blizzard, the company that started the studio exodus from the ESA, is back.

More details after the link.

For so long now, it's been rumored about. Everyone keeps talking about it "yeah, so there's this new DJ Hero spinoff supposedly in the works, yada yada yada," but ever since, nothing has been officially confirmed by Activision Blizzard. That changes now, care of ActiBliz boss Robert Kotick. He drops some tiny details about the game, but more importantly, is eying a release this year already!