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Posted Mar 06, 2009 at 08:41PM by Glenn M. Listed in: News Tags: UK, MCV, McDonald's, Advertising Standards Authority
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Change 4 Life pokes at gaming again? - Image 1The last time we had an article on a Change 4 Life campaign, it was when the group supposedly linked gaming to obesity. The ad was fine and I thought that the publishers who rejected it were taking it out of context. This time, however, it seems a little different. Another Change 4 Life ad, printed this time, shows a kid leaning back, holding a PS3 controller and lazily playing games, with a title that reads, "Risk an Early Death, Just Do Nothing." Poking on the same buttons are they? Find out more.

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Posted Sep 18, 2008 at 08:58AM by Isaac C. Listed in: News, Videos, Games, Condemned 2: Bloodshot Tags: Sony, Europe, UK, Advertising Standards Authority, ASA
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Condemned 2: Bloodshot - Image 1Think the UK might still be reeling after the whole Manhunt 2 debacle? The Advertising Standards Authority has banned an advert for Condemned 2: Bloodshot for being too violent. How violent was it anyway? You can check out the vid for yourself in the full article.

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Posted Apr 09, 2008 at 05:54PM by Abraham A. Listed in: News, Games, Kane & Lynch: Dead Men Tags: Eidos Interactive, IO Interactive, Advertising Standards Authority, ASA
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Kane and Lynch: Dead Men - Image 1After the Gerstmann controversy has subsided, we thought news about Kane and Lynch will just be confined to DLCs. However, Eidos' Kane & Lynch: Dead Men (PlayStation 3, Xbox 360, PC) may not be done yet - its ad campaign has just been banned for its graphic violence. More details after the jump.

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Posted Apr 04, 2007 at 05:27AM by Mabie A. Listed in: News Tags: Microsoft, YouTube, UK, Advertising Standards Authority, ASA
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ASA UK - Image 1A Microsoft ad for the Xbox 360 was banned by the Advertising Standards Authority (ASA) of UK for supposedly promoting and glamorizing dangerous driving.

The ad in question showed a car chase on a rooftop and the streets, where in the end the actors congratulated each other. According to ASA, "We were concerned that the ad gave the impression that reckless street car racing was exciting and fun, and considered that was compounded by the congratulations offered to the other driver at the end of the race by the other young men involved." Because of this, the TV ad will be barred from being shown on UK TV on the grounds of "breaching rules on health and safety and driving standards."

Microsoft, however, has stated that they were particularly cautious with the treatment of the ad, saying that they were keen on avoiding misconceptions regarding the message of the commercial. In fact, they even had the caveat through an on-screen text explicitly stating that the stunts being shown were conducted in a controlled environment and that the cars never broke the speed limits.

ASA insists, though, that "the text reinforced the sense that the events in the ad were real, rather than fantasy, and were therefore capable of being copied."


Update: We finally found a copy of the Microsoft advertisement "Cops and Robbers" on YouTube, uploaded by xboxscene. Here it is. (Thanks, code2006 for showing us where to find this vid!)




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