Another gaming week has gone, but one thing always remains: there's always something to learn in the gaming industry, and we'd all like to be there every step of the way. This week on the Microsoft blog, we've got rules, giveaway themes, huge opportunities, and giant gameplays worthy of a show at the Giants Stadium's LCD wall. Dig in.

Cliff Bleszinski has come out to clarify the rumors that he's making a horror game. Talking to OXM, the poster boy for Epic Games said, "I have absolutely no idea how that hit."

A huge update for Gears of War 2 today via press release! First up: some sales milestones. GoW2's already broken through the 5-million mark for worldwide sales, thus bringing overall series sales to 11-million. So to celebrate, Microsoft and Epic Games are announcing the new Dark Corners DLC Map Pack and an accompanying All Fronts Collection add-on retail bundle.

Tick-tocking like cogs in a gear, the Gears of War movie is moving along smoothly. The film hasn't been casted yet, much less the production started on, however, we do get some promising updates at the very least. Screenwriter Chris Morgan give us a status update on New Line Cinema and Epic Games' joint project. They're already talking about budget and how potentially epic this feature length movie can get. "All the stuff you want to see, we put that in there and then we blow it out a little more, even," says he.

No, Epic's not making a game about chairs. The "Chair" in the title refers to Chair Entertainment Group, a Utah-based developer that Epic acquired last year. They're the ones responsible for the XBLA game Undertow. Chair's currently working on "very, very cool" product which, according to Cliff Bleszinski, will be announced soon.

If you're one of the many who grabbed a Gears of War 2 Gold Lancer when it was made available to the non-Collector's-Edition-buying public yesterday, then you better play with it for as long as you can right now. A Microsoft rep has said that the public availability of the Gold Lancer was an error and they'll be taking back all of the Gold Lancers downloaded yesterday.

Oh, CliffyB must be quite happy today. (Understatement!) The numbers are in, folks: over its launch weekend, Gears of War 2 has managed to sell two million copies worldwide! Now how's that for a Locust invasion, eh? Sales figures aren't the only epic numbers revealed today though. Check out the full article for more XBL stats - also by the millions!

More rumors are coming your way, guys. Quartermann of EGM has revealed more juicy tidbits from gaming la-la land. Cliff Bleszinski's in the spotlight this time with his alleged new game title. It ain't gonna be for the fainthearted, and it ain't gonna be an exclusive. So the rumor says. And then there's more from the Sackpeople at LittleBigPlanet . Look who's getting expansion of add-on packs in the future: one's a-slithering, while another is from the land of ultimate fantasy.

David Jaffe, Peter Molyneux, Greg Zeschuk, Cliff Bleszinski - four of the most creative minds in gaming industry share their thoughts on the four things that sell: sex, violence, ratings, and gaming design. Get their take on the the consumers' perception, the fun, the taboos, and the necessary.

Hmm. I see CliffyB is making bold statements yet again. Bold as they come, it's always interesting to see how a game developer assesses the current playing field that he is working in. So what's Gears of War creator Cliff Bleszinski commenting on now? In an interview, he remarked that some of the more influential game developers out there aren't always given the honor or appreciation that they so deserve.