Electronic Arts have announced that the critically acclaimed first-person shooter multiplayer game Battlefield 1943 will be available on July 8 on Xbox Live marketplace for 1200 MS points and on July 9 on the Playstation Network for US$ 15.00.

Last week's batch may be a tough act to follow, but this week holds its own, bidding for your buck. The Call of Juarez prequel Bound in Blood (PS3, Xbox 360 and PC) is out now if you want a mean FPS. You can also give Infernal: Hell's Vengeance a look if the McCall brothers aren't mean enough for you. Be sure to check out the week's releases on this edition of On Shelves This Week.

The first step to improvement is knowing where you fell short. NBA Live 10 (Xbox 360, PS3, PSP) producer Sean O'Brien did just that in his EA Sports blog post, humbly admitting that NBA Live does need improvements to catch up to the superior 2K Sports franchise. In addition, the Electronic Arts exec promises that such improvements will be made and that NBA Live 10 will mark the the franchise's comeback.

Some changes are also in store for RPG heavyweight BioWare and MMO studio Mythic Entertainment. Electronic Arts has announced that the two studios will be restructured into a single group that will handle RPG and MMO games development.

Its just as the title says. Electronic Arts' Mass Effect game for the iPhone and iPod Touch, Mass Effect Galaxy, is now on the App Store, and it looks like it does tie in to Mass Effect 2 (Xbox 360 and PC). Details after the jump.

Peter Moore is of the opinion that the motion controls presented by both Microsoft and Sony at this year's E3 are "huge opportunit[ies]" for the development house. Their development house, of course.

Electronic Arts announced via press wire today that 20-year-old scoring phenom Patrick Kane of the Chicago BlackHawk will be the man on the cover of NHL 10 of EA Sports. This makes Kane the youngest player to ever grace the covers of the hockey video game franchise.

Here's another one from EA. Reportedly, the Electronic Arts official site pegged Valve's Left 4 Dead 2 (Xbox 360, PC) as also making its way to the PS3 in 2009. In fact, it even had a picture of its placeholder boxart.

Finally stepping up to the plate in defense of video games is Electronic Arts exec Peter Moore -- and to Mr. President, Barack Obama himself, no less! After recommending that kids should play out in the sunshine more rather than play videogames indoor, in his speech to the American Medical Association, Obama has now been challenged by Moore to get into a 30-Day Challenge.

As it turns out, the E3 2009 Press Conference of Microsoft was to be John Schappert's last big gig with the company. Reports got out today saying that the man who handled Xbox Live and MS Game Studios has left the building to make his way back into his old employer, Electronic Arts.