It was a quote taken out of context, so says Cliff Bleszinski on the Epic statement regarding the Xbox 360's visual potential. See how and why after the jump.

It's either the best promotional stunt we've seen in a while, or the worst. I think it would depend on whether you got the free gas or not. To promote Mercenaries 2 (PlayStation 3, Xbox 360), Electronic Arts held a free gas giveaway in North London, resulting in a horrible traffic jam. If they were aiming for media attention, I'd say the event was pretty successful. They even got into BBC. Watch the news report about it in the full article.

Everyone's abuzz and excited on the upcoming DLC exclusive for GTA IV (Xbox 360, PlayStation 3) on the Xbox 360. But after confirming that it will indeed be coming out this fall, Microsoft has stayed mum on the matter. So what could possibly be in it? Rumors on that, as well as on the upcoming dashboard update after the jump.

While it won't be another year before we see the judges of the British Academy of Film and Television Arts (BAFTA) weigh in their votes for the best video games of 2009, the group has already confirmed a place and date for the upcoming event - the London Park Lane Hilton on March 10, 2009. More in the full article.

Command and Conquer 3: Kane's Wrath (Xbox 360, PC) is getting its first update and EA wants to celebrate it this weekend. In addition to the enhanced online experience that Patch 1.01 will bring in, EA has lined up a bunch of cool activities for both Xbox 360 and PC players. Take a peek at the full article and get in on the details.

Atari held an event for its upcoming video game title, Alone in the Dark (Microsoft Xbox 360, Sony PlayStation 3, Nintendo Wii, PC), at Hampstead, London, and as one would expect, oodles of information and videos were let out and shown to the lucky audience. Want to know what they found out? Check it out at the full article.

Big news coming in for Europe, as we announce that preparations are underway for this year's London Games Festival. Wondering exactly when 2008's celebrations begin? Visit the full article for the rest of the details!

Another mysterious timer has found itself on the pages of Rockstar Games. Well, not so mysterious when you think about it since it blatantly displays the Grand Theft Auto 2 logo there. However, what we don't know is what the full contents of GTA2 suprise will contain once the countdown hits zero. Find out more about this in our full article after the jump.

Sci-Fi-London, the UK's one and only science fiction film festival, will be hosting a score of playable video games from Electronic Arts this year including the upcoming Spore, and Dead Space. Follow the "read more" link for more details on the event and more on the games.

Ubisoft once again aims to take their Rainbow Six franchise to new heights with the expected release of the game's latest installment, Rainbow Six Vegas 2, scheduled for release in March next year. Gamers who are fans of both the game and the novel of critically acclaimed political thriller author Tom Clancy will be glad to know that the game's release date will coincide with the novel's 10th anniversary.

Wish to know more? Read on after the jump.