According to the OTX GamePlan Insights provided to Gamasutra, those who own the Xbox 360 version of an original are abandoning ship and going for the PS3 version of its sequel. Two titles at the top of that list are Modern Warfare 2 (Xbox 360, PS3, and PC) and Assassin's Creed 2 (PS3, Xbox 360, PC), which will be released on both consoles. If the analysis has it right, the Xbox 360 gamers are now switching over to the PS3 side.

Tracking firm OTX believes that Activision and Infinity Ward's decision to drop the "Call of Duty" tag from Modern Warfare 2 has cost the game a fair chunk of brand recognition. Details after the jump.

While, somebody, somewhere, has to ask all the tough questions, somebody else has to answer them. In this case, it's video game industry analysts Nick Williams, Jesse Divnich and Ed Barton. What were they asked and how did they respond? Find out in the full article, right after the jump.

Interesting findings surfaced at the recently held MI6 game marketing conference in San Fransisco, where the global consumer research and consultancy firm OTX revealed that the majority of gamers buy both new and used games. Study shows used games are selling like hotcakes for various reasons, but new games are still flying off shelves to keep the industry healthy. Learn more at the full article.