We all know the notorious reputation that Activision Blizzard and Electronic Arts both have regarding multi-platform releases, but just how far does the marketing reach of both publishers stretch? According to a report from Screen Digest, both companies will collectively publish 40 percent by the holidays and as much as 75 percent of console releases in the western region from July to September.

It's been a while since we've heard some strong words said on the subject of the console war. How are the consoles doing, and what's in store for them this year? Read up on what analysts have to say about the matter, and head over to the full article.

While, somebody, somewhere, has to ask all the tough questions, somebody else has to answer them. In this case, it's video game industry analysts Nick Williams, Jesse Divnich and Ed Barton. What were they asked and how did they respond? Find out in the full article, right after the jump.

With Toshiba leaving the HD DVD format, we see the first signs of its effects on the console wars. Analysts agree that with HD DVD format out of the way, PlayStation 3 consoles will get a great boost in sales. Analyst Michael Pachter also gives his take on what's in store for Microsoft with the loss of HD DVD. Details in the full article.

Looks like Electronic Arts isn't just about going global. EA Executive VP Gerhard Florin commented to BBC that within 15 years, the game industry will see only one platform in the market. It's an interesting notion and not exactly an uncommon one.

The idea isn't a "one console to rule them all" bit but more of a convergence of technologies, a single platform that can sustain the demands of the consumer as well as bring the best out from all the worlds. Coming from a developer's point of view, the idea is that programming would be easier:

We want an open, standard platform which is much easier than having five which are not compatible. [...] You don't need an Xbox 360, PS3 or Wii - the consumer won't even realize the platform it is being played on.

Screen Digest analyst Nick Parker believes that it's not about one console rising above all the others: rather a console that can provide channels for the publishers - Microsoft, Sony and Nintendo - to deliver their games. This prevents a monopoly of distribution of games, if not hardware.

However, Florin believes that hardware will basically boil down to game-centric PCs. The current participants of the console wars - the PlayStation 3, the Xbox 360 and the Wii - are just a step away from it themselves. If that's the case for future consoles, then even hardware isn't a monopoly, much like how all the parts of a PC isn't dependent on one company.

With all the consoles striving for technology convergence - developing the boxes to become a media hub and not just a gaming console - it's not really a strange idea to imagine that a convergence of console tech is the next step. Perhaps the logical, inevitable step.

 

The industry analyst firm Screen Digest further extends its reach into the video game industry by releasing a new service called Games Bulletin which provides periodic forecasts and analysis reports. Their first forecast predicts that publishers will be focusing more on the Wii in the future, and the Xbox 360 will be continue to be driven by its strong user base.

Analysis of data shows that publishers prefer the Wii over the Xbox 360 and the PlayStation 3 not only because of its large and ever-growing player base but because also because it's cheaper to develop games for the Nintendo console. They predict that by early 2008, the total number of Wii games will surpass that of the Xbox 360's.

Screen Digest also believes that the Wii will be the leader by the end of 2007 with strong releases like Super Mario Galaxy, while the Xbox 360 will also be a strong presence because of Halo 3 and other multiplatform releases. The PlayStation 3 however, may have a hard time considering the lack of exclusive games.

From a broader view, they believe that the Wii and Xbox 360 will be "look[ing] back on 2007 with some satisfaction" while "the same cannot be said for the PS3." They attribute the PS3's decision to introduce a price cut to their lack of performance in the market.

Screen Digest, an analyst group based in the United Kingdom, has conducted its own analysis of the gaming industry as it stands and went out on a limb to check on the long term viability of each of the three major consoles. Though no clear winner was seen in the horizon, the firm did offer insights on what each console-maker can do regarding the status quo.

Screen digest started off with the Microsoft Xbox 360, which it says seems to have "hit a wall" with the American company's target market being too focused on adult males. In the analysis, it was stated that the Xbox 360's bread and butter demographic is satisfied with a lot of great FPS games in the shelves, but added that the console is not doing very well with other gamer categories.

The firm did give praise to Xbox Live for having a large and dynamic user base that's making the business thrive for Microsoft and its partners, but reiterated concerns as to "how long can the XBLA catalogue grow while maintaining high or even worthwhile levels of profitability for publishers?"

And while pundits rave about the fast sales that Nintendo is experiencing right now, Screen Digest asks how long the aging technology of the Wii can keep its users happy. The agency recalls some suggestions of the casual gamer market drying up, saying "the Wii's target market could be saturated more quickly than its competitors..."

Screen Digest adds that issues with publishers having cold feet about launching third party titles on the platform. Faced with tough competition from Nintendo itself, publishers might opt to just "ride the coat tails of the Wii's install base" as the analysis suggests. However, the firm does emphasize that if the Wii continues to fire on all cylinders, the investment being put into it can channel publishing funds out of the Sony and Microsoft backyards.

   

As for the Sony PlayStation 3, the analysis made by the firm is all too familiar to us by now. "There is no doubt that currently there is a lack of distinctive content to drive hardware sales but Q4 2007 and Q1 2008 could reveal some unrivalled games which are exclusive to PS3," says the report.

Also in the suggestion list was a price drop by the end of the year. The analyst agency says that it's a move that Sony has done in the past and the timing would be in line to cuts with earlier products. If you want to see the full analysis text in verbatim, follow the read URL.

New information from analysts at Screen Digest today says that only a small amount of next generation console titles will be profitable due to an "increasingly difficult environment" for developers.

This increasingly difficult environment comes from the increasing complexity in games development, and although from the gamers point of view, great next-gen titles such as Gears of War and Call of Duty 3 only come with million dollar investments, it is estimated that investments in next-gen game projects is not likely to make a return on profit before 2008.

To cost cut, developers have been forced to release games on many different platforms and producing games based on popular movies amongst others. This could mean poor quality games in the future, because as true gamers will know, there's nothing worse than a game which has been badly ported to another system.

The big guns, Microsoft, Nintendo, and Sony have tried to circumvent a developer shortage by expanding their own personal game studios, with Sony 2,200 development staff across 14 studios; with all but one of these studios working on PS3 titles. On the subject of the next gen console war, Screen Digest report author Ed Barton said:

While the previous generation was quickly dominated by Sony's PlayStation 2 across all major territories, this time we anticipate a more competitive situation where market share is likely to be split on a territorial basis.

Hopefully the investment of the big three console manufacturers in development teams should enhance next-gen gaming, but as for the independent publishers and studios, it's going to be a bit of a struggle to stay afloat during the following years which will be critical to their survival.

I'll go out on a limb and say that the painful truth right now is that it is very fashionable at the moment to not favor the PS3. Such is the situation that even some PS3 zealots, choose to share the sentiment albeit with a few modifications, to be specific, choosing to focus the hate on the company behind the console and not the PlayStation 3 itself.

But what is this? An entity that actually credibly decries the Wii and foresees the PS3 dominating by 2010 and the Wii being a left at third place?

Get the rest of the story after the Jump.