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Activision aiming to make Modern Warfare 2 launch "the biggest ever"

Posted Jun 18, 2009 at 09:12PM by Mabie A. Listed in: News, Games, Modern Warfare 2 Tags: Activision, TBWA, Mike Hickey
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Modern Warfare 2 - Image 1Activision's got high aims for the debut of Modern Warfare 2 (Xbox 360, PS3, PC), picturing it to be the "biggest entertainment launch ever." That's not such a stretch too, considering how highly-anticipated this title is. And it's all up to TBWA, the global ad agency tapped by Activision for the job, to make it happen.
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