Less video games, more playing outside. This is what US President Barack Obama asks the parents of the United States, to raise their kids with less gaming and more time to play outside and be active. In his speech addressed to the American Medical Association, Obama stressed the importance of every person taking charge of their health - stay healthy - to help avoid illness and disease. More after the jump.

Things haven't quite quieted down as far as the Xbox 360 motion-sensing controller is concerned. Now, even the Wall Street Journal has word on Microsoft's crack at the scene, and it's pretty much consistent with all the other stuff we've heard so far - it's a camera and it might be out in E3. More in the full article.

Some video game publishers and developers have been quite vocal about their distaste for the used games business. They're missing out on the profits, and when you find out just how much profit it is, you'll want to get in on it too.

Some people describe the Xbox 360 as a watered down version of the PlayStation 3. Those people are more right than they imagined. A new book reveals that the Xbox 360's tech was built around the technology of the PS3's Cell processor.

EA to be bought out? By Disney?! Well, the world's turned upside down anyway, so why not this? The Wall Street Journal speculates that with EA's stock down by 18 percent last Friday, the time could be right for bigger fish who are looking to expand their presence in the gaming market to swallow EA whole.

According to reports, Rockstar Games' Grand Theft Auto 4 (Xbox 360, PlayStation 3) helped the U.K. economy in April. Yeah, we know the game put up some pretty good sales numbers but was it really enough to give the economy a boost? Anyway, to find out more about this, head on over to the full article for more information.

With EA's deadline for Take-Two Interactive coming up fast, a lot of people are eagerly waiting for Take-Two's reply to the game publishing giant's takeover bid. Whatever happens, though, it seems like Rockstar Games president and co-founder Sam Houser actually sees a few good things about an alliance with EA.

Don Mattrick, the former worldwide president of studios at Electronic Arts, has signed on with Microsoft. During his EA stint, he oversaw franchises such as Need for Speed and The Sims. Mattrick left EA in 2005. According to GamesIndustry.biz, Mattrick will take on an advisory role, working for Microsoft's entertainment and devices division.

Mattrick, however, will not be a full-time Microsoft employee and will continue to work out of Vancouver rather than at the company's Redmond offices. In an interview with the Wall Street Journal, Xbox boss Peter Moore said that Mattrick will "assist Microsoft on a broad array of tasks including helping its own game studios."

Well, it looks like Google is once again finding new ways to integrate itself into our everyday lives. And its new target? In-game advertising.

According to the Wall Street Journal, Google is planning to acquire Adscape, a company which specializes in in-game advertisements. Though there has still been no official word about the matter, many are guessing that negotiations may already be happening. Meanwhile, a Google spokesperson did say this:

We are always considering new ways to extend Google's advertising program to benefit our users, advertisers and publishers. In-game advertising offers one such possible extension among many others.

It has also been noted by members of the industry that Google may have taken a fancy to Adscape because of its AdverPlay technology which allows "two-way communication between in-game ads and the outside world".

Considering that other Google applications are already starting to make their appearances in the world of gaming, could this mean that those Google text advertisements that we usually see on webpages will soon become part of the wall graffiti in your next round of CounterStrike?

Google is apparently looking to move its advertising business into the realm of video games. CNN Money reports that Google Inc. is in talks to acquire Adscape Media Inc, a closely held San Francisco firm who has developed technology that allows for the placement of ads over the Web in video games.

The Wall Street Journal cites several people familiar with the mater and reports that Google is negotiating to buy Adscape and that a deal could be reached as early as next week. For now, here's what a Google spokesperson said:

We are always considering new ways to extend Google's advertising program to benefit our users, advertisers and publishers. In-game advertising offers one such possible extension among many others.

Some members of the industry note that Google is eying Adscape because of its AdverPlay technology which enables "two-way communication between in-game ads and the outside world."

Terms being discussed are still not known. However, there was a similar deal sometime ago that we can look at to get an idea of how things will shape up. Last year, Microsoft acquired Massive Inc, a company known for the delivery of in-game ads, for almost US$ 200 million.

It is also reported that Google is discussing a possible agreement with CBS Corp that would include brokering TV and radio advertisements.

Google has declined to comment on any talks.